Bespoke Health is a family wellness practice that specializes in women’s and pediactric health, with a focus on prenatal and pregnancy. The owner Janice has a fun, simple and realistic approach to health and wellness and wanted a fresh, bright feel that would appeal to young families. We built brand visuals to suit this target market and content around her launching programs and services.
The proposed vision was modern and colourful, appealing to both the target market of women 25-45, as well as the secondary target market of pediatric health (teens). A simple word mark incorporating a natural aspect was decided on, paired with bold textures and imagery of happy women to give the brand a fun and friendly vibe.
