Kim & Jamie Fitzpatrick are lifestyle influencers and coaches that were looking for a rebrand and website redesign. The husband and wife team were looking for an identity that could be used on joint ventures, as well as individual logos for their social media accounts. The new brand is simple and elegant, with their names being connected to represent their strength in partnership. Their faces are the brand, so it was important that the new brand not overshadow that. The accompanying website is designed in a similar fashion, with pages for their individual projects as well as their shared podcast and coaching business.
